The Brotherhood
For Men Done Pretending They've Got It All Together
The Brotherhood
A Newsletter For Growth Focused Men
A Space For Driven Men to Connect, Train and Grow Together
This twice per month Newsletter is designed for high-caliber men who find value in training the body, strengthening the mind and connecting to what matters most in their lives - Fitness, Family & Finance - through thoughtful discussion and powerful in-person networking events with others rooted in values and driven by purpose.
Why The Brotherhood Was Born
In 2021, I sat on the edge of my bed at 4:00 a.m., heart racing, chest tight, certain I was dying.
Turns out, it wasn’t a heart attack—it was a panic attack.
Between running a business, raising two daughters, navigating my marriage, and the weight of expectations following the pandemic, it all came crashing down.
I was holding it all in and my body was sending me a message, "This isn't working anymore."
From the outside, I know it looked like I had it together.
On the inside, I was holding on by a thread.
That experience forever changed my life because for the first time I realized I needed community.
As a lifelong athlete I needed a "team" to challenge me to grow, to push me, to hold me accountable.
A real community. Men, who like me were carrying the weight of life and more, quietly in isolation.
That situation forced me to ask bigger questions:
What am I chasing and what’s at stake if I don't change?
Who do I talk to about what’s really going on?
Who around me is going through this too and more importantly whose perspectives do I trust?
The Brotherhood was born in the wake of that season of life.
Not as a brand. Not as a product but as a step forward.
For men I knew who were living the same way.
For men I knew who valued the same things.
Real connection.
Honest reflection.
Powerful conversations about life, leadership, family, and purpose.
Not through the lens of politics, religion or fear.
But as a means to elevate from the inside out.
If this sounds like something you are searching for as well…
You’re in the right place.
What You'll Find Inside
Monthly Workouts
Challenging physical workouts to make you feel alive and remind you of your physical strength and power.
MONTHLY EMAILS
Monthly emails about relevant topics on life with actionable questions you can ask yourself to enhance your awareness.
Brotherhood Circles
Meet-ups, dinners & outings to bring together men who are striving to elevate themselves, their relationships and their leadership.
You've Built Success.
Now Build Connection
This is for the man who carries the weight,
of his family, his business, his team, his past.
The one everyone turns to,
but is rarely checked in on.
The one who gets the job done,
but knows there’s more to life than just DO-ing.
This is for the man who’s strong,
but ready to move with more than force and willpower alone.
No competition. No posturing. No ego. Just good men committed to growth.
If you’re a father, a founder, a husband, or just a good man being called to grow…
This is where you belong.
A Bit About Me
I’m Alex White, a performance coach, speaker, and the founder of Peak Human Performance & Peak Executive Performance.
For over 15 years, I’ve coached elite athletes, CEOs, and high performers to break through what’s holding them back; physically, mentally, and emotionally.
But The Brotherhood? This is the most personal work I’ve ever done.
In 2021, I hit a breaking point. I realized that the version of “strong” I was chasing (grinding, proving, pushing) was breaking me down.
What I really wanted was to become a better husband. A better father. A better man. A man, capable of being more and doing more.
I knew that if I could do that, everything else - the leadership, business & impact, would follow.
That’s why I built The Brotherhood.
Not as a pitch.
As a path to walk with others like me.
I’m not here to preach.
I’m here to do this work with you, shoulder to shoulder, as we rise into the men we were meant to be.
For ourselves, our families and our community.
Live Local?
Join a Monthly Meet Up!
If you join a monthly workout session here's what you can expect:
Movement:
Warm up, mini challenges and a workout designed to be flexible enough to meet most levels yet challenging enough to test your strength and focus.
Breathing & Recovery:
Practice down regulating your nervous system via breathwork and stretching.
Connections:
Light discussion prompts that go deeper than small talk - designed to sharpen awareness and build clarity on what matters in the moment.
Community:
Men at various stages of success - founders, executives, leaders, fathers, husbands - showing up to push themselves and each other forward.
Come ready to move, connect and leave sharper than you arrived.
Can't Make It In Person? Stay In The Loop.
By signing up you are joining The Brotherhood Newsletter which will include twice monthly reflections on leadership, fitness, family and finances written by myself.
It's the easiest way to stay connected to thoughts, ideas and reflections need to do the work yourself without being "alone" while on the journey.
We Rise Together
If something stirred in you while reading this - it wasn’t random.
That’s your signal.
You weren’t meant to carry the weight alone.
You never were.
If you’re ready, this is your invitation.